Branding and Identity



When Logo Criticism Doesn't Even Aim for the Mark

Under Consideration's Brand New has released a year's end roundup of the best and worst logo designs to grace 2009. Slotting in at the third worst was the new logo for Xe, the rebranded Blackwater Worldwide.

Certainly Blackwater deserves a severe degree of public derision for the conduct of its employees in the 2007 Baghdad shootings. Nothing excuses the murder of innocent civilians.